Vantage Point Web Design builds websites and local SEO for pool cleaning and repair companies, built so a recurring route customer is never counted as a one-off lead and your advertising is judged on what it really brought in.
A weekly cleaning customer is worth a small amount every month for years. A heater replacement is worth a lot once. Counting both as leads makes it impossible to see what your advertising is actually buying, and most pool companies are doing exactly that.
Weekly cleaning, green pool recovery, filter and heater work and equipment repair are different searches with different value. Each deserves its own page, and each should be able to tell you whether it produced a customer who stayed.
One customer on a street tends to produce the next one. That is the single most valuable pattern in a route business, and it is sitting in your own records right now with nothing reading it.
A route customer valued over the year rather than on the first clean, so you can see what one is genuinely worth to win.
Which streets and neighbourhoods you already own. Density is margin in a route business, and it points at exactly where to advertise next.
Referrals are the top source in this trade and almost nobody can name the customers actually sending them.
This is what the collection layer does, and what the audit measures once it is running.
Yes. We can take the enquiry, or a full sign-up, and record where that customer came from so recurring revenue stops looking like an anonymous walk-in.
Yes. Repair searches and cleaning searches are different intents at very different values, and mixing them means you cannot tell which is paying.
That is the argument for it. Referrals are already your biggest source and you almost certainly cannot name your top ten referrers. That list is worth having.
Website rebuilds start at $1,500. A data audit of the records you already have is $1,500 to $3,000, and ongoing upkeep is $799 to $1,500 a month. Every price is published on the site.
No logins and no access to your accounts. Send your customer list and your quotes, and we will tell you the three biggest things in it at no charge. If the numbers are not worth anything, we stop there.
Get your free look →